Cold Email in 2025: What’s Broken & How to Fix It

Cold email isn’t dead—but if you’re doing it the old way, it might as well be. Mustafa has helped 400+ startups with growth and he’s on a mission to fix cold outreach for good.

In this episode, we dive into:

1. Why email deliverability is getting worse,

2. How AI is changing outreach (for better and worse), and

3. Why most B2B founders are still using outdated tactics.

Mustafa also breaks down how spam filters are evolving, why shared IP pools are a nightmare, and the new playbook for inboxing at scale.

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If you’re using cold outreach for lead generation, this episode is a must-watch. Hit play & level up your strategy! 🎥👇

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"Cold email right now is just a f*cking disaster. Everyone’s blasting the same AI-generated messages, buying stale leads from Apollo or ZoomInfo, and then wondering why they’re landing in spam. The whole system needs a reset."-

Mustafa