How a Last-Minute Idea Turned Into a Viral Product Launch

What happens when you film a last-minute, totally unplanned launch video… and it blows up overnight?

That’s exactly what went down with Boilerplate Hub’s Janu, and it completely changed the way he thinks about building and launching products.

In this episode, we get into it all—how:
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1. Janu went from software dev to product builder,

2. Juggles a 9-to-5 + agency + side projects, and

3. Why his most successful launch was the one he almost didn’t post.

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He also breaks down what actually gets attention online, how Product Hunt drama made his launch even bigger, and why being real is the ultimate growth hack.

If you're building, launching, or just love a wild startup story, you don’t want to miss this. Hit play & dive in! 🎥👇

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"The biggest breakthrough for me was to understand that authentic content works way much better than the stuff I did before... I was very educative, but I didn’t show much about myself. That changed completely. Now I just post about what’s happening in my life, what I’m doing—and people seem to love it." –

‍Janu Lingeswaran