Growth Marketing in 2025: What’s Changing & What Still Works

Growth marketing is evolving fast—so what actually works now? Elias has been in the trenches, helping startups scale, and in this episode, he breaks down what’s working, what’s outdated, and how to build a growth strategy that doesn’t flop.

We get into ‍

1. Why indie founders struggle with sales,

2. The biggest mistakes people make when scaling, and

3. What startup founders can learn from the indie world (and vice versa).

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Plus, Elias spills how he went from tech founder to growth strategist and why real connections—not follower counts—are the real growth hack.

If you’re in startups, marketing, or just trying to stay ahead of the game, this episode is a must-watch. Hit play & dive in! 🎥👇

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"A lot of the VC-funded world has to learn from the bootstrapped side of things because capital is nowhere near as abundant as it was in 2021. Now, it’s all about staying small, shipping fast, and validating quickly."-

Elias