The Podcast Production Playbook: From Big Brands to Indie Creators

What actually makes a podcast stand out? George knows—because he’s gone from editing high-budget videos for Disney, Meta, and CNN to helping indie creators and brands build podcasts that actually feel like them.

In this episode, he breaks down

1. What big-budget productions do differently,

2. Why storytelling is everything, and

3. How legal teams can straight-up kill creativity.

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Plus, he spills his biggest blunders launching a business, why passion can be dangerous, and what finally made him bet on podcasting.

If you’re starting a podcast, growing one, or just love a raw creator story, this one’s a must-watch. Hit play & dive in! 🎥👇

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"Whether you’re making a Super Bowl ad or an hour-long video podcast, the same strategy applies. You’re telling a story. The deliverable might change, but the process doesn’t. And that’s the fun part."-
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George.B.