The SEO Story- How Macaw was built & how to win using SEO in 2025

SEO isn’t just about keywords and backlinks—when done right, it can drive serious revenue. Tsering figured out how to scale SEO to $50K/month in just six months, and he’s spilling everything.

We get into :

1. how AI supercharged his SEO strategy,

2. why most people get keyword research completely wrong, and the biggest mistakes founders make when trying to rank. Plus,

3. he breaks down how he built Macaw, stunned investors, and made SEO actually work at scale.

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If you’re tired of guessing and want to crack SEO the right way, this episode is a must-watch. Hit play & dive in! 🎥👇

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"Over about a four-month period, we produced about a thousand pages that we added to our website, heavily supported by AI. And that was just wildly successful. It was by far the most successful thing I’ve ever done in marketing. We were adding about a million dollars ARR per month, and around 350-400K of that was coming from this AI-generated content." –

‍Tsering Redmond

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